Lawrence Loshak has had a love affair with cars all his life…


Founded in 1985 by Sam Loshak, ETE Reman is among the fastest-growing companies in the automotive remanufacturing segment. Thanks to recent facility expansions and staffing increases, ETE Reman is now positioned to grow at an even greater, exponential level this year and beyond. With a new 160,000 sq. ft. factory and an additional 60,000 sq. ft. warehouse, ETE Reman has an increased footprint of over 250% and a commensurate increase in production capacity with over 550 employees. With these developments, ETE Reman is the largest transmission remanufacturer in the aftermarket – with the ability to become the largest transmission rebuilder on the planet. As Vice President of ETE Reman, Lawrence wears many hats and fights all proverbial fires that arise in the many facets of the business, be it internal training, employee coaching, customer presentations and sales, marketing, factory floor management, and engineering design work.

His passion is not limited to any one aspect of the business, but rather the continual push for increased efficiencies, improved processes, and the pursuit of new and mutually-beneficial synergies between the company and its supplier-partners & customers. As a high-performance business in a performance-driven industry, it should surprise no one that the son of ETE’s founder, Lawrence, is the living, breathing embodiment of a gearhead and a true racer’s racer, as evidenced by his five SCCA National Championships and formal recognition via the prestigious Mark Donohue Award for outstanding competitiveness, performance, and sportsmanship.




Born and raised in the Milwaukee area, Lawrence grew up in the family business and has always been interested in cars and the automotive industry. It wasn’t until high school, however, when he took his first car—a 5.0 Mustang—to a local autocross event that he became infected with the racing bug. It didn’t take long for Lawrence to find his way to Wisconsin’s world famous Road America for track days and then wheel-to-wheel racing. After competing in 5 SCCA National Championships and receiving the Mark Donahue award, Loshak entered the world of professional racing, currently a leading competitor and ambassador of the historic TransAm Series.


With decades of experience breaking records, setting pole positions, and winning races, Lawrence Loshak is willing to share the secrets that get him such winning results. With data acquisition analysis and video review, Lawrence has developed a brilliant way of putting the art of racecraft into words to specifically help shorten your learning curve for faster, safer, and more consistent driving. Private testing and coaching are available during race weekends and at any race track you prefer. Click below to contact and discuss the many options available including off-track coaching and consulting.